20years of experience in publishing, dental, and sports sectors have empowered me to blend creative vision with technical expertise to build products that truly matter. In publishing, I worked closely with a chief editor and team to transform a newspaper into a compelling product. In dental, I managed projects ranging from software solutions to physical products, ensuring both functionality and aesthetic appeal. In the sports industry, I designed and developed digital products, apps, and platforms, leveraging deep user insights and strategic design to drive engagement and business success.
What I bring
- User insight — I extract value from real needs and behavior.
- Strategic framing — I define clear problems and align teams.
- Systems ideation — I generate scalable, feasible solutions.
- Fast prototyping — I move from idea to testable flow quickly.
- UX validation — I refine through testing and iteration.
- Code execution — I build and ship production-grade products.
I operate at the intersection of design, technical innovation, and strategy. With 20 years of diverse industry experience, I transform clear vision into tangible execution, creating lasting value.
experience
Product Designer
SportsEngine
Oct 2023 - Present
As a Product Designer at SportsEngine, I enhance an established product by refining user flows based on deep user insights and strategic framing. I integrate data-driven UI components that boost engagement and streamline workflows. Collaborating with engineering teams, I support my design vision with technical expertise, ensuring robust performance through optimized back-end systems and CI/CD pipelines.
UI/UX Developer
DS Sports Ventures
Jan 2022 - Oct 2023
At DS Sports Ventures, I drove design improvements using thorough HCI research and user insights to create adaptive, responsive interfaces. I introduced predictive analytics and fast prototyping methods to iterate on design concepts rapidly. My contributions balanced innovative product strategies with high-performance front-end development, ensuring seamless user experiences across platforms.
UI/UX Designer
Orson
Feb 2019 - Jan 2022
As a UI/UX Designer at Orson, I spearheaded the creation of intuitive interfaces from the ground up, leveraging system ideation to address unique market needs. I rapidly developed and validated prototypes through structured user research, ensuring that each design met performance and usability standards. Collaborating with development teams, I transformed these insights into scalable, production-grade UI components.
projects
At SportEasy, I served as a product design consultant, enhancing an established team management platform by refining user flows and optimizing interactions based on deep user insights. I provided strategic framing to streamline scheduling, communication, and performance tracking, while my technical expertise supported the integration of a fault-tolerant microservices architecture and CI/CD optimizations to ensure robust, real-time operation.
At PredictionStrike, I contributed as a product design consultant by developing an intuitive, engaging interface for a sports investment platform. Leveraging strategic framing and fast prototyping, I helped create a user experience that builds trust and transparency. My technical expertise was instrumental in integrating a robust distributed system architecture and high-frequency data pipelines to secure efficient real-time data processing.
At EL1 Sports, I acted as a product design consultant from the ground up, crafting interactive dashboards and intelligent scheduling systems that empower coaches and athletes. Through system ideation and UX validation, I optimized performance tracking and training management. My technical expertise enabled the development of a scalable, cloud-based platform that seamlessly integrates these design innovations.
At CoachCorner, I provided product design consultancy to craft an intuitive interface that enhances real-time communication and video analysis for coaches and athletes. Using strategic framing and fast prototyping, I developed a product vision focused on actionable insights. My technical expertise supported the implementation of a scalable full-stack solution, integrating AI-driven analytics and real-time messaging to deliver a seamless coaching experience.
At Reboot Motion, I served as a product design consultant, translating complex biomechanical data into clear, actionable insights through user-friendly visualizations. By leveraging system ideation and UX validation, I created a platform that continuously supports athlete monitoring. My technical expertise was key in developing a cloud-based analytics engine with AI-driven motion analysis to process and visualize real-time data efficiently.